Industry & Market Moves

Baking Giant Bimbo Commits to Cutting Artificial Colorings by End of 2026
Grupo Bimbo plans to eliminate synthetic dyes (like Red 40 and Yellow 5) from all its products by the end of 2026. By end of 2025, all its bread, buns, and breakfast items are expected to carry a minimum nutrition rating of 3.5 stars. This shift reflects growing consumer demand for cleaner, simpler ingredient lists, especially among younger generations.

UK’s Hovis and Allied Bakeries in Advanced Merger Talks Amid Industry Struggles
The two well-known UK bakers—holding 24% and 17% of market share respectively—are exploring a potential merger. If successful, they could outpace current leader Warburtons (34%). The consolidation is driven by rising costs, changing consumer preferences, and increased competition from artisanal and private-label bread options。

UK Bread Sector Needs a Makeover to Stay Relevant
As pre-packaged sliced loaves lose popularity, breadmakers like Hovis and Allied Bakeries must pivot toward healthier, trend-forward products—such as fortified or limited-edition items—to appeal to evolving consumer tastes and maintain profitability.